---
title: "Promo planner"
description: "Trade planning with an agent in the loop. A calendar of promo events per product group, with spend, lift, and retailer checks, and a chat rail that proposes and applies plan changes."
url: "https://michaelmcroskey.com/work/promo-planner"
---

# Promo planner

Product · PSG · 2026

Trade planning with an agent in the loop. A calendar of promo events per product group, with spend, lift, and retailer checks, and a chat rail that proposes and applies plan changes.

## Details

- Role: Design, engineering
- Type: Product
- Tools: Paper, Flutter, TypeScript
- Year: 2026
- Context: Perfect Store Group, 2026 to now (https://michaelmcroskey.com/experience)
- Image: https://michaelmcroskey.com/images/work/promo-planner.webp (The promo planner calendar on an iPad)

Part of the portfolio at https://michaelmcroskey.com/ (markdown: https://michaelmcroskey.com/index.md).