--- title: "Experience — Michael McRoskey" description: "Michael McRoskey's experience: Founding CTO at Perfect Store Group. Previously Google and FlutterFlow. Boston, MA." url: "https://michaelmcroskey.com/experience" --- # Michael McRoskey Founding CTO at Perfect Store Group. Previously Google and FlutterFlow. Boston, MA. ## Philosophy I’m a big believer in momentum. Most decisions are easy to reverse, so I’d much rather make many small ones quickly and course-correct as we go than lose two weeks debating a single choice in a room. But speed isn’t an excuse to cut corners on craft: building software that’s beautiful and delightful to use is always worth the extra day of polish. I work best in high-trust, transparent environments where context is shared openly, no single person acts as a bottleneck, and everyone leaves discussions aligned on who owns what. ## Experience ### Perfect Store Group · 2026 to present · Boston, MA **Founding CTO**, Feb 2026 to now. Building an AI-powered CPG brokerage from the ground up. Responsible for all engineering: the agent runtime, the analysis pipeline, and the reporting that goes to retailers. Perfect Store Group is an AI-powered brokerage for consumer packaged goods. I am responsible for all of the engineering: the agent runtime, the analysis pipeline, and the decks that brands take into retailer meetings. - 6,408 commits in the first seven months - 7 months from first commit to production - 53 markdown skills - 40 D3 chart renderers **Founding CTO** (Feb 2026 — now). Responsible for all product and engineering work, from the data model to the brand. The job is turning a category-management practice into software that both a broker and an agent can operate. #### Architecture · 2026 The practice is written as a set of skills a model can read, so the product changes as quickly as the documents do. - **Agents in sandboxes** (MODAL SANDBOXES): Every analysis runs in an isolated sandbox with the client data mounted, so an agent can execute real code against real numbers. - **Product logic in markdown** (53 SKILLS): Category reviews, pricing ladders, and distribution gaps are written as skills rather than hard-coded features. Changing one is a pull request rather than a release. - **Charts that ship as decks** (40 RENDERERS): D3 renderers for every chart a retailer buyer expects, exported straight into PowerPoint with the brand kit applied. #### Identity · 2026 The mark reads as a barcode from a distance and as signal bars up close. - **One orange, four bars** (BRAND KIT): A single accent, a monospace label system, and a chart palette that survives a projector. - **iOS app** (FLUTTER): A companion app for field reps, built in Flutter, so a shelf photo becomes structured data before the rep leaves the store. ### FlutterFlow · 2023 to 2026 · Munich → New York **Product Manager, Dreamflow Agent Quality**, Jul 2025 to Feb 2026. Led quality strategy for an AI coding agent with 115K users. Designed and built the context-management and Git experiences in the editor. **Marketplace Lead**, Oct 2023 to Jul 2025. Built the Marketplace from zero to 1,400 templates and 580K clones, with $500K+ paid to creators in 51 countries. Two years and four months across two roles: building the Marketplace from scratch, then leading Agent Quality for Dreamflow. Along the way I merged 327 pull requests into the main product. Site: https://flutterflow.io - 580K template clones - $500K+ paid to 120 creators in 51 countries - 2.9M platform users - 115K Dreamflow users **Product Manager, Dreamflow Agent Quality** (Jul 2025 — Feb 2026). Directed project work, priority, and execution for a four-person AI engineering pod building an AI coding agent with 115K users and a million prompts processed. Built a 9K-line admin panel, shipped the @mention context system, integrated new LLM providers. Spoke at FlutterCon Europe 2025. **Marketplace Lead** (Oct 2023 — Jul 2025). Scaled the Marketplace from nothing to 1,400 templates and 580K clones. Grew GMV nine times year over year. $500K+ paid out to 120 creators across 51 countries, with the review system, creator program, and payout process built along the way. #### Marketplace · 2023 to 2025 Grew the Marketplace from 0 to 1,400 active templates and 580K clones, serving 2.9M platform users. GMV grew nine times year over year. - **Review system** (APP STORE-STYLE): Designed and automated the submission review process, trained the review team, and built AI-powered criteria validation for predictable turnaround. - **Clone by Cloud Function** (3× FASTER): Moved item cloning to Cloud Functions. Three times faster, error rate to zero, with gradual rollout and better error handling. - **Marketplace v3** (ALGOLIA + WEBFLOW): Algolia search, a Webflow CMS pipeline, BigQuery streaming exports, and an SEO-optimized site structure. - **Global creator program** (51 COUNTRIES): 278 paid creators approved, 120 with live paid items across 37 currencies. Onboarding automation, guidelines, and payouts. #### Dreamflow · 2025 to 2026 Directed project work, priority, and execution for a four-person AI engineering pod building Dreamflow, an AI coding agent with 115K users and over a million prompts processed. - **AI admin panel** (9K+ LOC): Conversation browser, v2 schema, team project summaries, and performance work for the support and AI teams. - **@mention context system** (4K+ LOC): Context chips and menu in the agent input, theme-constant @mentions with color swatch previews. - **The IDE Flutter Deserves** (FLUTTERCON EUROPE 2025): A 44-minute talk in Berlin on agents, context, and what an AI-native editor should do. #### Growth · 2023 to 2025 Produced ten videos with 700K+ views on YouTube, 20K personalized Wrapped videos, and the visuals for two developer conferences. - **Black Friday 2023** (HIGHEST REVENUE DAY): The campaign behind the highest revenue day in company history. - **FlutterFlow Wrapped** (20K VIDEOS): Personalized year-in-review videos, 2023 through 2025, rendered per user. The 2025 edition was an arcade. - **FabricFlow** (APRIL FOOLS): An April Fools merch campaign with real swag, put together in a week. ### Google · 2018 to 2023 · Mountain View → Munich **Technical Program Manager, Source Management**, 2020 to 2023. Lead TPM for 90+ engineers building Git and internal version control. Led cross-company partnerships with Meta. Recognized with 32 peer bonuses over five years. **Technical Program Manager, Core Capacity**, 2018 to 2020. Built fleet automation tooling (8K+ lines of Python) and saved $5M a year in idle capacity. **Technical Program Manager Intern, Cloud Networking**, Summer 2017. Managed the public launch of Cloud Load Balancer and planned the Cloud NAT implementation. Five years as a Technical Program Manager across two infrastructure teams, supporting 90+ engineers. Wrote 8K+ lines of Python for capacity tooling, removed $5M a year in operating cost, and moved to Munich to lead cross-company work with Meta. - 90+ engineers supported - $5M saved per year - 8K+ lines of code - 32 peer bonuses **Technical Program Manager, Source Management** (Nov 2020 — Oct 2023). Lead TPM for 90+ engineers building Git and the internal version control systems every engineer at Google uses. Relocated to Munich to lead cross-company partnerships with Meta. Managed Google-wide communications reaching 100K+ engineers. **Technical Program Manager, Core Capacity** (Sep 2018 — Nov 2020). Built automation tooling that improved capacity risk metrics by 70%. Saved $5M a year by removing idle RAM from the core fleet. Onboarded seven new team members and held the line on growth during the COVID demand surge. #### Source Management · 2020 to 2023 Supporting the teams behind Git and the internal version control systems used by every engineer at Google. - **Cross-company partnership** (META): Led collaboration with Meta on impending Apple deprecations affecting internal code access at both companies. - **Google-wide communications** (100K+ ENGINEERS): Planned the communications for deprecations, product updates, and large-scale migrations across the whole engineering org. - **Source metrics** (SQL): Organized a cross-org initiative defining common metrics across version control ecosystems, with dashboards for leadership. - **Multi-year roadmaps** (ANDROID + CHROME): High-confidence roadmaps for the open source and internal tools enabling cloud workflows for Android and Chrome developers. - **Toil reduction** (33% FASTER): Weekly postmortem reviews, log review latency cut by 24 days, and a bug triage process that improved team velocity by a third. - **Team growth** (2 TPMs): Onboarded two TPMs as dotted-line manager and presented metrics to Android and Chrome partner teams. #### Core Capacity · 2018 to 2020 Resource allocation for Google’s core infrastructure, with automation built to keep the fleet efficient through the COVID-19 demand spike. - **Automation tooling** (8K+ LOC): Took over as project lead for multi-team resource efficiency tooling, coordinating developers and SREs across three time zones. - **Fleet optimization** ($5M / YEAR): Removed idle RAM from the core fleet by reshaping compute allocations, saving $5M annually. - **Risk improvement** (70%+): Automation rolled out to 20K+ footprints across 100+ clusters improved shared capacity risk metrics by more than 70%. - **Critical migrations** (425K GCU): Safely migrated ~5K footprints to free capacity for peak COVID demand, and refactored self-service policies for a 66% code reduction. #### Demand, Area 120 · 2019 to 2020 · 20% project Design consultant for Demand, an Area 120 startup building data tools for the live music industry. - **Brand design** (38 CONCEPTS): Logo explorations that set the brand direction, then color, type, and identity work with an external agency. - **Keynote production** (12 MINUTES): Animated product demonstrations in After Effects for the Pollstar Live conference keynote, run live in Beverly Hills. - **Press materials** (FORBES): Product screenshots and a 90-second sizzle reel used in Google’s official blog and Forbes coverage. ### Powerstation Studios · Fall 2016 · London, UK **Digital Media Intern**, Fall 2016. Brand research at a London agency whose clients included Microsoft, Disney, NBC Universal, and Warner Bros. Learned After Effects from the studio’s motion designer, then used it to cut a documentary filmed across six countries. ### The Red Bag · 2010 to 2018 · San Diego, CA **Founder and President**, 2010 to 2018. Founded a 501(c)3 nonprofit that distributed 15,000 care packages to people experiencing homelessness. A $5 care package for people experiencing homelessness, started freshman year of high school and grown into a registered nonprofit that distributed 15,000 bags over eight years. Site: https://web.archive.org/web/2017/http://red-bag.org - 15K+ bags distributed - 1,000+ student volunteers - 10+ media features - 8 years active **Founder and President** (2010 — 2018). Ran every part of the organization: the website, bulk purchasing and inventory, packing events with 1,000+ students, 501(c)3 compliance and finances, and partnerships with schools, churches, and businesses. Presented the model to an ABC Shark Tank investor. #### The model · 2010 to 2018 Each red drawstring bag held an energy bar, water, trail mix, a beef stick, raisins, gum, a hand wipe, and a blank card for a personal note. Anyone could assemble one, so schools and churches hosted packing events and handed them out directly. - **A simple unit** ($5): Easy to understand, easy to fund, easy to distribute. The price, the color, and the drawstring were all deliberate choices. - **Nationwide sales** (AMAZON STOREFRONT): An online storefront, service-learning partnerships with schools, and bulk supply donations from corporate sponsors. - **Iterating** (4 VERSIONS): The website was rebuilt four times over eight years as I learned. Media coverage came from the work rather than from marketing. ## Education **University of Notre Dame**, B.S. Computer Science, 2014 to 2018. Hesburgh-Yusko Scholar, one of 24. - Director of Campus Technology, Student Government - Co-founded a refugee advocacy chapter endorsed by the U.S. State Department - Built an iOS mental health app, second place in the university competition - Produced a documentary across six countries ## Skills Claude Code, Codex, React, Flutter, FlutterFlow, Python, TypeScript, After Effects, SQL, Firebase, Google Cloud, D3, Figma, Product strategy, Program management, Video production ## Contact and profiles - Email: michael@perfectstoregroup.ai - LinkedIn: https://linkedin.com/in/michael-mcroskey - GitHub: https://github.com/michaelmcroskey - X: https://x.com/michaelmcroskey - YouTube: https://youtube.com/user/michaelmcroskey - Résumé PDF: https://michaelmcroskey.com/Michael_McRoskey_Resume.pdf - Site map: https://michaelmcroskey.com/llms.txt